Websites for law firms
People looking for a lawyer are usually worried, and they don’t know whether their problem has a solution or what it’ll cost to find out. A law firm’s website has to lower that barrier: explain in plain words which cases you take, how you charge and what happens at the first consultation.
What stops the first consultation
They don’t know if they have a case
And they’d rather not call just to hear no. A few simple questions before they reach out help them decide, and the cases reach you already explained.
They’re afraid of the bill
You don’t need to publish your rates. It’s enough to explain how you charge in each area (flat fee, hourly, contingency) and whether the first consultation is free.
They don’t speak legalese
“Premises liability” isn’t what they type into Google. They type “I slipped in a store and got hurt.” The website has to talk the way they do.
The key piece: “Do I have a case?”
A handful of questions that change by practice area: in a divorce, whether there are children or an agreement; in a malpractice claim, when it happened and what the consequences were; in a banking dispute, the type of loan and the dates. Based on the answers, the website explains the usual options, what it might cost and whether there’s still time to act.
The result comes out as a short written summary with a clear notice: it’s general guidance, not legal advice. If they want, they send it to the firm, and the first conversation starts with the case already laid out.
What the website includes
- A page per practice area
- Family law, estate planning, employment or whatever you handle: each area with its typical cases and how you work.
- Fees explained
- How you charge in each area, without publishing rates.
- The firm and its people
- Who handles each area, with their bar admissions.
- Discreet contact
- A short form and a clear privacy policy: what a client tells you is confidential.
Plus what every one of our websites includes: custom design, built for phones, SEO, a reviewed Google Business Profile and the legal pages. It’s all in our method.
Questions from law firms
Can a law firm advertise like this?
Yes, within your state bar’s advertising rules: truthful information, no promised outcomes and no client stories without permission. The copy is written with those rules in mind.
Isn’t “Do I have a case?” giving legal advice?
No. It points to the usual options and says so in every result. The advice comes from you, once you see the case.
There are two of us. Do we need that many pages?
No: as many as the areas you actually practice. A small, focused website earns more trust than one that claims to do everything.
More questions about timing, fees and what you own in the FAQ. Other industries: remodeling, moving, solar, med spas, real estate, restaurants.