Websites for real estate agents
Buyers search for homes on the big listing sites. What a local agent needs from their own website is different: the homeowner who’s thinking of selling should find it, trust it and list with you. That’s why we design it, first and foremost, for sellers.
What sellers need
To know what their home is worth
It’s every homeowner’s first question. If your website gives them a first estimate, they call you to refine it.
To know how you’ll sell it
Photos, showings, screening buyers, paperwork. Explaining it step by step is what keeps them from trying to sell it themselves.
To know who they’re handing the keys to
The people at the agency, how long you’ve worked the neighborhood and what you know about each street.
The key piece: a home valuation
The homeowner answers a few questions: area, size, condition, floor and extras. The website gives them a sale or rental range and explains where it comes from: what it would list at, what homes like theirs actually close at, and the price above which it would sit on the market for months.
To get a sharper number, they leave their details and you go see the place. It’s a lead from someone who wants to sell, which is the hardest kind to get.
Alongside it, a simple search of your listings, which you update yourself from a file, for the people who do arrive looking for a home.
What the website includes
- Sale and rental valuation
- Using prices from your areas, reviewed with you.
- Listing search
- Filters by area, bedrooms and price; updated from a file.
- How you sell
- The process, from valuation to closing, explained for the homeowner.
- The neighborhood
- What you know about each area, written by someone who works there.
Plus what every one of our websites includes: custom design, built for phones, SEO, a reviewed Google Business Profile and the legal pages. It’s all in our method.
Questions from real estate agents
Isn’t being on the listing sites enough?
To find buyers, the listing sites work. But there your listing sits next to the competition’s, and a homeowner who wants to sell doesn’t look for an agent there. The website is for them.
Does the valuation commit the agency to anything?
No, as long as it’s presented for what it is: an estimate that explains where it comes from. The real valuation is the one you do when you see the home, and the website says so.
Do I have to upload my listings twice?
The search reads a simple file you can update yourself. If your MLS or your software can export your listings, we look at using that.
More questions about timing, fees and what you own in the FAQ. Other industries: remodeling, moving, solar, med spas, law firms, restaurants.